Three telecommunications companies accompany imported cars… Strengthening infotainment collaboration

It is essential to build an infotainment that combines artificial intelligence (AI) and entertainment functions when creating a connected car. Imported car companies are also applying infotainment to most new cars in Korea.

Domestic telecommunications companies also expanded their collaboration with imported car companies after seeing infotainment as a future food.

Infotainment is a compound word of information for information and entertainment, which means joy, and is a information system that can be experienced in the car. Navigation, weather notifications, and music playback are typical.

According to the market research firm Market & Market announcement, the global vehicle infotainment market will reach $ 24.3 billion in 2027 from $ 24.3 billion in 2019 to $ 54.6 billion in 2027. It is expected.

■ AI and voice recognition applied infotainment

According to the industry on the 20th, telecommunications companies are upgrading infotainment technology based on AI and voice recognition.

SK Telecom unveiled the vehicle control platform 'Who's Auto' last year, which can use AI to find roads, music players, and vehicle functions. Anyone is applied to Volvo XC60 and Fallstar 2.

Anyone can use the media functions such as the T-Map's Water Finding and Flo's Music Play through the voice command. It also supports the same functions such as news and weather search that can be used through anyone.

Recently, anyone has added electric vehicle-specific functions to auto to provide notifications for finding and driving streets.

Since February, KT has been working with US-based AI voice recognition solution company Serens to provide AI voice recognition infotainment functions to Mercedes-Benz's S-Class and EQA vehicles.

KT provides information by connecting the information that the driver needs while driving to the voice-based system. Representative services are location information confirmation and online content search. In addition, entertainment functions such as Genie Music are also available.

LG Uplus has joined hands with Lexus Korea and Toyota Korea to supply an infotainment solution 'U+Drive'. The period is more than two years.

The U+Drive is a media service such as OTT U+Mobile TV, Audio Platform Genie Music and Potpan. Baseball service platform U+professional baseball is also equipped. However, you can't play U+professional baseball and U+mobile TV while driving for safe driving.

■ Reduction of construction costs when collaborating with imported cars and telecommunications companies

The reason why imported car companies collaborate with three telecommunications is because it is possible to provide domestic-friendly services.

In addition, if imported car companies build their own infotainment services, additional time and costs are consumed. However, if you use the technology that has been built by carriers, it can be reduced. The 5G of the three telecommunications companies is also possible that the service is seamlessly possible even when the vehicle is operated.

Lee Ho-geun, a professor of automotive at Daedeok University, said, The need for future technologies such as connected cars and autonomous vehicles is increasing. It seems to be able to meet the needs of.

Kim Pil-soo, a professor of automotive at Daelim University, said, In the case of domestic telecommunications companies, it is building the same infrastructure as 5G. I'll.

Professor Kim Pil-soo predicts that domestic companies will also invest more in infotainment.

Professor Kim Pil-soo said, So far, cars have been a simple means of transportation, but in the future, it will evolve into a moving living space and moving home appliances. I said.